Management priorities of college presidents

Abstract

All U.S. college and university presidents were recently surveyed to determine their priorities among potential planning and management improvements at their institutions. Based on 900 returned questionnaires, the highest priority areas were: (1) communicating institutional strengths to potential students, their parents, and the general public; (2) communicating institutional strengths to the state legislature and state budget officials (for public institutions); (3) integrating program-review results in program-planning and budget processes; (4) resource allocation and reallocation; (5) faculty vitality and renewal; (6) implementing institutional goals and objectives through the planning and budgeting process; and (7) forecasting institutional revenue needs more accurately. Most of these high priority areas were interpreted as reflecting the current invironment of retrenchment and the need to prepare for a noor slow-growth era.