Abstract
This study examines the relationship between television viewing and sex role attitudes/behaviors from the perspective of cultivation theory. It uses a sample of fourth- and fifth grade children to examine if television viewing is related to children's attitudes and behaviors in relation to household chores that are typically viewed as “something boys do” or “something girls do.” The sample was equally divided into fourth and fifth graders as well as boys and girls; the racial distribution was 64% white, 21% black, and 14% other races. There were statistically significant relationships between television viewing and scores on an index of attitudes toward sex-stereotyped chores that maintained statistical significance under conditions of multiple controls. Although viewing was not related to which chores the children actually performed, there were statistically significant relationships between attitudes, behaviors, and viewing. For both the boys and girls there were moderate to strong statistically significant relationships which increased with television viewing, between attitudes about who should do certain chores, and about whether or not the children said they did chores typically associated with the other sex.
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Signorielli, N., Lears, M. Children, television, and conceptions about chores: Attitudes and behaviors. Sex Roles 27, 157–170 (1992). https://doi.org/10.1007/BF00290015
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DOI: https://doi.org/10.1007/BF00290015