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Development of nori markets in the western world

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Abstract

Extensive effort has been made over the past decade to introduce nori (species of Porphyra) farming in North America and other western countries. A key aspect has been the evaluation of markets within these countries and in the region as a whole. This report is an overview of relevant market data, including: (1) estimates of market sizes and values; (2) trends observed in these data over time, including extrapolations into the future; (3) typical market structures from producer to consumer; (4) examples of specific marketing efforts and their status. Possible activities that could enhance future prospects for these products within the markets of the western world are discussed.

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Merrill, J.E. Development of nori markets in the western world. J Appl Phycol 5, 149–154 (1993). https://doi.org/10.1007/BF00004010

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  • DOI: https://doi.org/10.1007/BF00004010

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