Overview
- Provides integrated approach to studying crisis communication and management
- Summarizes the latest study of Malaysia Airlines Flight MH370 disappearance (2014-2018)
- Presents an applicable theoretical framework for analyzing corporate and political communication
Part of the book series: The M.A.K. Halliday Library Functional Linguistics Series (TMAKHLFLS)
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Table of contents (6 chapters)
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Front Matter
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Back Matter
Keywords
About this book
This book proposes a critical public relations approach to analyzing crisis communication with Malaysia Airlines flight 370 (MH370) disappearance (2014-2018) as a case study. It examines the discursive process of Malaysia’s crisis response and image building, tracing Malaysia Airlines during the immediate response and the Malaysian establishment until the official suspension of the underwater search. The study features a critical discourse analysis of 84 national media texts and 85 response statements, focusing on three aspects: the national media representations of Malaysia’s image, the national carrier and the government’s rhetorical strategies of delivering stances and actions, and the dynamic process of image reconstruction and national recovery. The present project contributes to the current research area by integrating both linguistic and public relations perspectives, and more importantly, by highlighting the ideological impact instead of merely behavioral effectiveness in modern communication research. Target readers may find their interest in corporate crisis communication, critical inquiry about political public relations, and the MH370 incident in general.
Authors and Affiliations
About the author
Dr. Huabin Wang is currently a postdoctoral researcher from School of International Studies, Sun Yat-sen University. He obtained his Ph.D. degree from the Department of English, City University of Hong Kong. His research interests include critical discourse studies, crisis communication, and public relations in general. As a critical discourse analyst, Dr. Wang will spare no effort to promote a critical public relations approach to political and corporate communication studies during his lifelong academic career.
Bibliographic Information
Book Title: A Critical Public Relations Approach to Crisis Communication and Management
Book Subtitle: A Case Study of Malaysia Airlines Flight MH370 Disappearance
Authors: Huabin Wang
Series Title: The M.A.K. Halliday Library Functional Linguistics Series
DOI: https://doi.org/10.1007/978-981-19-6258-5
Publisher: Springer Singapore
eBook Packages: Social Sciences, Social Sciences (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2022
Hardcover ISBN: 978-981-19-6257-8Published: 20 October 2022
Softcover ISBN: 978-981-19-6260-8Published: 21 October 2023
eBook ISBN: 978-981-19-6258-5Published: 19 October 2022
Series ISSN: 2198-9869
Series E-ISSN: 2198-9877
Edition Number: 1
Number of Pages: XXI, 223
Number of Illustrations: 4 b/w illustrations, 2 illustrations in colour
Topics: Sociolinguistics, Media and Communication, Intercultural Communication