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Quality Factors for Agro-touristic Websites—An Exploratory Study

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Marketing and Smart Technologies

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 279))

Abstract

In this paper, the authors analyzed 6 selected websites of Polish agritourism farms using the WebQual questionnaire to determine their quality factors. The conducted analysis involved remote study with users’ participation. The factors, which were taken under consideration during the analysis, focused on the functionality, usability, and aesthetics of the websites. The analysis was conducted according to WebQual method and used its questionnaire form. The main objective of the paper is to answer the question about the quality of the websites of agritourism farms in Poland.

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Notes

  1. 1.

    The WebQual survey in Polish along with the URLs of surveyed websites is available on: https://forms.gle/vSTrsPfy1x4UPknc9.

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Authors and Affiliations

  1. Department of Informatics, University of Economics, 40-287, Katowice, Poland

    Karina Cicha & Paulina Rutecka

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  1. Karina Cicha
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  2. Paulina Rutecka
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Correspondence to Karina Cicha .

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Editors and Affiliations

  1. University of Maia - ISMAI, Maia, Portugal

    José Luís Reis

  2. University of La Laguna, Tenerife, Spain

    Eduardo Parra López

  3. Suffolk Business School, University of Suffolk, Ipswich, UK

    Luiz Moutinho

  4. University of Maia - ISMAI, Maia, Portugal

    José Paulo Marques dos Santos

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Cicha, K., Rutecka, P. (2022). Quality Factors for Agro-touristic Websites—An Exploratory Study. In: Reis, J.L., López, E.P., Moutinho, L., Santos, J.P.M.d. (eds) Marketing and Smart Technologies. Smart Innovation, Systems and Technologies, vol 279. Springer, Singapore. https://doi.org/10.1007/978-981-16-9268-0_40

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  • DOI: https://doi.org/10.1007/978-981-16-9268-0_40

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