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Technology Innovation and Social Media as a Global Platform for Tourism Events

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Technology Application in Tourism Fairs, Festivals and Events in Asia

Abstract

With the development of technology and penetration of the internet, Web 2.0, and social media have a significant impact on individuals, and it rapidly dominated over the last few decades. Social media applications such as Facebook, Instagram, LinkedIn, Twitter, WhatsApp, WeChat, Blogs, and YouTube have become indispensable instruments and global platform for promoting tourism events and festivals towards tourism destinations. A vast number of active internet users on Facebook are habitually posting updates and sharing their images, which contribute to the tourism and business sectors to create a relationship among the consumers. Customers involve in social media platforms to study tours, taking decisions regarding their trips, and share their knowledge of particular events and festivals. Event organizer, in particular, has a significant impact on the tourism industry but there is still a gap between event and festival organizations because they are still incompetent to utilize their full potential. This study explores the issues and challenges and discusses the multiple phase experience of social media for tourism event and festival promotion to perceive the nature, degree of social media use in the festival, and how social media promote consumers in terms of giving better information on tourism events.

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Author information

Authors and Affiliations

  1. Faculty of Entrepreneurship and Business, Universiti Malaysia Kelantan, Pengkalan Chepa, Malaysia

    Muhammad Khalilur Rahman

  2. Faculty of Arts and Social Sciences, University of Malaya, Kuala Lumpur, Malaysia

    Mohammad Mainul Hossain

  3. Faculty of Business Administration, University of Chittagong, Chattogram, Bangladesh

    Shaharin Akter

  4. Tourism Consultants Network, The Tourism Society, London, UK

    Azizul Hassan

Authors
  1. Muhammad Khalilur Rahman
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  2. Mohammad Mainul Hossain
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  3. Shaharin Akter
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  4. Azizul Hassan
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Corresponding author

Correspondence to Muhammad Khalilur Rahman .

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Editors and Affiliations

  1. Tourism Consultants Network, The Tourism Society, London, UK

    Azizul Hassan

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Rahman, M.K., Hossain, M.M., Akter, S., Hassan, A. (2022). Technology Innovation and Social Media as a Global Platform for Tourism Events. In: Hassan, A. (eds) Technology Application in Tourism Fairs, Festivals and Events in Asia. Springer, Singapore. https://doi.org/10.1007/978-981-16-8070-0_7

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