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Importance of Web Analytics for the Success of a Startup Business

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Data Science and Analytics (REDSET 2019)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 1230))

Abstract

Businesses today are discovering the significance of an online presence. However, only a handful of them, know the importance of identifying what users are doing on their blog or business website. Here Web Analytics plays a critical role. Web Analytics, also known as Web data analytics, help boost website traffic & provide the website visitors’ data. This study shows how web analytics help in collecting the important information of users behaviours, age, demographics, gender, conversions & source of traffic details. Startups & small businesses can optimise their content based on users’ interest & take productive decisions. India which has become a hub of the startups in the world. Studies have showed that 90% of the startups get failed, in this paper it has been tried to find out how can Web Analytics play the role of catalyst for the success of the startup business. The sooner businesses embrace web analytics, the better.

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Author information

Authors and Affiliations

  1. GD Goenka University, Gurgaon, India

    Bhavook Chitkara

Authors
  1. Bhavook Chitkara
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  2. Syed Mohd Jamal Mahmood
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Corresponding author

Correspondence to Bhavook Chitkara .

Editor information

Editors and Affiliations

  1. GD Goenka University, Gurugram, India

    Usha Batra

  2. GD Goenka University, Sohna, Haryana, India

    Nihar Ranjan Roy

  3. University of Arkansas, Fayetteville, AR, USA

    Brajendra Panda

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Chitkara, B., Mahmood, S.M.J. (2020). Importance of Web Analytics for the Success of a Startup Business. In: Batra, U., Roy, N., Panda, B. (eds) Data Science and Analytics. REDSET 2019. Communications in Computer and Information Science, vol 1230. Springer, Singapore. https://doi.org/10.1007/978-981-15-5830-6_31

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  • DOI: https://doi.org/10.1007/978-981-15-5830-6_31

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-15-5829-0

  • Online ISBN: 978-981-15-5830-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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