Abstract
The research responds to the global trend of using technology in higher education for improving student engagement and student satisfaction. The research ontology adopted is that students may benefit from a more interactive approach of learning in classes. The methodology used is the use of a pre-designed questionnaire to test the readiness of students and faculty members for the use of social media. Three components were extracted based on EFA which are namely social media as a facilitator, improving learning proficiency and trust in data security. The research outlines the benefits, risks and challenges for adopting SNSs for improving customer satisfaction and loyalty. It is important to note that social media tools are part of the Web 2.0 interactive and intelligent system of communication being used in different fields.
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Roopchund, R., Ramesh, V., Jaunky, V. (2019). Use of Social Media for Improving Student Engagement at Université des Mascareignes (UDM). In: Satapathy, S., Bhateja, V., Somanah, R., Yang, XS., Senkerik, R. (eds) Information Systems Design and Intelligent Applications. Advances in Intelligent Systems and Computing, vol 863. Springer, Singapore. https://doi.org/10.1007/978-981-13-3338-5_2
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