Abstract
Collaborative approach between design and management education for design thinking to evolve socially responsible design is the prime focus of this study. A case study of design intervention in street vending of Panipuri for improvement of livelihood and hygiene has been considered. A team was developed comprising of students of management and design. Marketing research was conducted with the help of students of management. The major scopes of design interventions identified are (i) cart design to reduce load, increase mobility, ensure hygiene and attractive display; (ii) design to serve Panipuri to ensure hygiene, environment friendly disposal and customer delight. The marketing research findings were shared with the students of design using an online design ideation tool for idea generation [1]. Marketing-Research-Finding Sensitive Visualisation method was used for idea generation [2, 3]. The ideas were analyzed, screened and synthesized. Prototypes were developed for the new Panipuri cart and Panipuri serving.
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References
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Kalita, P.C., Das, S., Das, A.K. (2017). Design Intervention for Livelihood and Hygiene for Street Vending of Panipuri. In: Chakrabarti, A., Chakrabarti, D. (eds) Research into Design for Communities, Volume 2. ICoRD 2017. Smart Innovation, Systems and Technologies, vol 66. Springer, Singapore. https://doi.org/10.1007/978-981-10-3521-0_8
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DOI: https://doi.org/10.1007/978-981-10-3521-0_8
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