Abstract
There are various methods of searching for a visual aesthetic, but which is the best method, however, depends on the designers. Recently, as a basic design strategy of intelligent products, anthropomorphism has been used. Analyzing the effect of human perception towards anthropomorphism in various domains, it can be said that anthropomorphism enriched the description of form function and created familiarity with products, especially those used in appearance and interaction design of products. The anthropomorphic method will be effective if similarity of an artifact to the human form is measured, and the fitness of the anthropomorphic design approach with the artifact is evaluated. Within the anthropomorphic design approach, a positive effect from anthropomorphism will be achieved in product appearance and interaction, if there is an appropriate level of humanness that fits the given primary task and role. So the main research question arising from this study is, “How can form follows function be adapted in generating innovation form?” This study thus looks at the application of anthropomorphics of Malay martial arts to car ontology to generate innovation form in car styling.
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Acknowledgment
The authors are very grateful and acknowledge the contributions of Mohd Najmi Rahani Bin Zolkiflie and the Malacca Gayong Martial Art Association of Malaysia for their contributions to the documentation of this study.
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Yusof, W.Z.M., Hasri, M., Ujang, B. (2016). Innovation in Form Generation: Anthropomorphism for Contextual Collaboration in Car Styling. In: Abidin, S., Legino, R., Noor, H., Vermol, V., Anwar, R., Kamaruzaman, M. (eds) Proceedings of the 2nd International Colloquium of Art and Design Education Research (i-CADER 2015). Springer, Singapore. https://doi.org/10.1007/978-981-10-0237-3_20
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DOI: https://doi.org/10.1007/978-981-10-0237-3_20
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