The Market for Eurasian Perch

Abstract

Whilst European perch is consumed in many countries the majority of the market revolves around Switzerland both geographically and in terms of demand and price. Whilst local fisheries such as Lac Leman supply some production, the vast majority of perch consumed in Switzerland is imported. Wild fisheries in Estonia, Poland and Russia supply the bulk of product on the marketplace whilst aquaculture production remains small. The Swiss are not large consumers of seafood but consumption is increasing and perch is likely to remain an important species. However increased consumption of perch is only likely to come on the back of product development and value added offerings as consumers tastes become more refined. The focus on sustainability is particularly important for the Swiss consumer and any production from aquaculture in the future will have to take this into consideration. It is likely in the medium term that large retail multiples will play an increasingly important role in the marketing and sale of perch products. Whilst aquaculture production will likely grow as wild catches decline, it is uncertain whether the market for perch can be extended beyond its traditional base. If market consumption is to increase, considerable resources will have to be invested in consumer education and perception.