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Das Technologieakzeptanzmodell

Die verhaltenswissenschaftliche Modellierung von Beziehungsstrukturen mit latenten Konstrukten am Beispiel von Benutzerakzeptanz

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„Das ist gar kein Modell!“

Zusammenfassung

Die Akzeptanz ist Gegenstand zahlreicher wissenschaftlicher Untersuchungen. Eines der bekanntesten Modelle zur Erklärung von Akzeptanz ist das Technologieakzeptanzmodell (TAM) (Davis, 1989; Davis et al., 1989). Das Modell beschreibt, wie es zur Akzeptanz neuer Informationstechnologie durch den Anwender kommt. In den 30 Jahren seit seiner Einführung ist das Modell vielfach empirisch überprüft und weiterentwickelt worden.

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Authors
  1. Maike Jockisch
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Gerhard Bandow Hartmut H. Holzmüller

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Jockisch, M. (2010). Das Technologieakzeptanzmodell. In: Bandow, G., Holzmüller, H. (eds) „Das ist gar kein Modell!“. Gabler. https://doi.org/10.1007/978-3-8349-8484-5_11

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