Abstract
As tourism is a very information intense industry, many prospective customers resort to wellknown generic search engines like Google to find information about touristic offers. Often the results are not completely satisfactory. One possibility to enhance search engine results is through the use of microformats, XHTML-code which is inserted directly into the webpage and which gives the information contained within well defined meaning. To date several such microformats exist, all of which are for general purposes and not specifically for the tourism domain. In order to encourage the creation of tourism-related microformats the authors propose a methodology for microformats engineering based on existing ontology engineering methodologies. An example in the domain of events exemplifies the usage.
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Loibl, W., Tüz, D. (2012). A Methodology for Building Microformats. In: Fuchs, M., Ricci, F., Cantoni, L. (eds) Information and Communication Technologies in Tourism 2012. Springer, Vienna. https://doi.org/10.1007/978-3-7091-1142-0_10
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DOI: https://doi.org/10.1007/978-3-7091-1142-0_10
Publisher Name: Springer, Vienna
Print ISBN: 978-3-7091-1141-3
Online ISBN: 978-3-7091-1142-0