Zusammenfassung
Gleich zwiefach tappt man bei der Behandlung dieses Themas in reich gefüllte Magazine eherner Banalitäten und Offensichtlichkeiten. “Jugend” ist ja immer irgendwie revolutionär, alternativ, sucht ihren eigenen Weg, lehnt sich gegen die Alten auf, will alles anders machen und so weiter. “Mode” diktiert uns, was wir eigentlich nicht wollen, lustvoll-unterwürfig achselzuckend aber dennoch mitmachen müssen, sie ist Ausdruck unserer Persönlichkeit, kann aber auch andere Leute ganz schön beeindrucken. Jugend frischt die Alten durch Moden gehörig auf — womit die Verbindung zwischen beiden hergestellt ist.
“Kleider machen Leute” Keller, 1856 “Clothes doth make the man” Coursey, 1973 “Clothes makyth the man” Joseph, 1973 “Clothes make the person” Bickman, 1974 “The apparel oft proclaims the man” Hamlet
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Anmerkungen
Die im Text zitierten Warennamen sind zumeist eingetragene Warenzeichen.
Bei der Vorbereitung und technischen Erstellung des Manuskripts haben mir U. Rosemann, Karin Schäfer-Koch, Andrea Strobach, Irene Vollmer und Claudia Witte geholfen. Herzlichen Dank.
“Von ganz natürlich bis schön verrückt” stammt von der Titelseite einer Ausgabe der Frauenzeitschrift “Brigitte” (Frühjahr 1987).
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Dollase, R. (1988). „Von ganz natürlich bis schön verrückt“ — Zur Psychologie der Jugendmode. In: Jugend und Mode. VS Verlag für Sozialwissenschaften, Wiesbaden. https://doi.org/10.1007/978-3-663-10437-7_3
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