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Beliefs About Fat Why do we Hold Beliefs About Fat and why and how do we Study these Beliefs?

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Food, People and Society

Abstract

During a recent focus group discussion on meat products an elderly man claimed that he certainly liked his meat. He was convinced that eating meat makes people strong and healthy and he also liked the taste. Therefore, he ate meat every day and a meal without meat he did not consider a meal at all. One of the other participants was a younger woman. She definitely had a different opinion. She argued that meat is nothing more than the product of unnecessary killing, is not a necessary part of a healthy diet in the first place, and just tastes lousy. She was a vegetarian.

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Authors
  1. Johannes Brug
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  2. Patricia van Assema
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Editor information

Editors and Affiliations

  1. Norwich Research Park, NR47UA, Colney, Norwich, UK

    Lynn J. Frewer (Consumer Science Section) (Consumer Science Section)

  2. Matforsk, Osloveien 1, N-1430, As, Norway

    Einar Risvik (Research Director) (Research Director)

  3. Department of Industrial Design, Delft University of Technology, Jaffalaan 9, 2628 BX, Delft, The Netherlands

    Hendrik Schifferstein

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© 2001 Springer-Verlag Berlin Heidelberg

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Brug, J., van Assema, P. (2001). Beliefs About Fat Why do we Hold Beliefs About Fat and why and how do we Study these Beliefs?. In: Frewer, L.J., Risvik, E., Schifferstein, H. (eds) Food, People and Society. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-662-04601-2_4

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  • DOI: https://doi.org/10.1007/978-3-662-04601-2_4

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-07477-6

  • Online ISBN: 978-3-662-04601-2

  • eBook Packages: Springer Book Archive

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