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Smarte Konsumwende? Chancen und Grenzen der Digitalisierung für den nachhaltigen Konsum

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Das transformative Potenzial von Konsum zwischen Nachhaltigkeit und Digitalisierung

Part of the book series: Kritische Verbraucherforschung ((KV))

Zusammenfassung

Der individuelle Konsum wird zunehmend digitalisiert, von der digitalen Suche nach Konsumoptionen über den Produkterwerb via Online-Shopping bis zur Nutzung digitaler Dienstleistungen wie Sharing-Plattformen. Zugleich besteht die Herausforderung, dass sich der Konsum insbesondere in den Industrieländern reduzieren und transformieren sollte, damit globale Nachhaltigkeitsziele erreicht werden können. In diesem Kapitel stellen wir aus umweltpsychologischer Perspektive die Frage, welche Aspekte der Digitalisierung sich förderlich oder hinderlich für nachhaltigen individuellen Konsum auswirken und welche Evidenz zur Beantwortung dieser Frage sowohl in empirischer wie auch in theoretischer Hinsicht vorliegt. Zunächst systematisieren wir Chancen und Risiken der Digitalisierung für einen nachhaltigen Konsum. Dann zeigen wir auf, wie sich durch Digitalisierung kontextuelle und motivationale Faktoren verändern können. Wir legen dar, inwiefern sich bestehende umweltpsychologische Ansätze dazu anbieten, die spezifischen Wirkweisen eines digitalisierten Konsums zu verstehen. Abschließend zeigen wir Forschungsbedarf auf und ziehen Schlussfolgerungen bezüglich der Chancen und Risiken der Digitalisierung für eine Transformation des Konsumverhaltens und des Konsumbedarfs in Richtung Nachhaltigkeit.

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Authors and Affiliations

  1. Zentrum Technik und Gesellschaft, TU Berlin, Berlin, Deutschland

    Vivian Frick

  2. FG Sozial-ökologische Transformation, Institut für Berufliche Bildung und Arbeitslehre, TU Berlin, Berlin, Deutschland

    Tilman Santarius

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  2. Tilman Santarius
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Correspondence to Vivian Frick .

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  1. Alpen‐Adria Universität Klagenfurt, Klagenfurt, Austria

    Renate Hübner

  2. Bundesministerium für Nachhaltigkeit und Tourismus (BMNT), Wien, Austria

    Barbara Schmon

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Frick, V., Santarius, T. (2019). Smarte Konsumwende? Chancen und Grenzen der Digitalisierung für den nachhaltigen Konsum. In: Hübner, R., Schmon, B. (eds) Das transformative Potenzial von Konsum zwischen Nachhaltigkeit und Digitalisierung. Kritische Verbraucherforschung. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-26040-8_3

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  • DOI: https://doi.org/10.1007/978-3-658-26040-8_3

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