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Konsumhandlungen und Nachhaltigkeit: (Wie) passt das zusammen?

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Psychologie und Nachhaltigkeit

Zusammenfassung

In diesem Beitrag wird der Frage nachgegangen, inwiefern Nachhaltigkeit und Konsum miteinander vereinbar sind. Es werden in diesem Rahmen zunächst verschiedene Konsummuster diskutiert, die an Kriterien der Nachhaltigkeit ausgerichtet sind. Außerdem werden Einflussfaktoren der Person, der sozialen Beziehungen sowie des Kontextes diskutiert, die mit nachhaltigkeitsorientiertem Konsumhandeln in Zusammenhang stehen. Abgeschlossen wird der Beitrag durch einen kurzen Abriss über Maßnahmen, die zur Förderung nachhaltigkeitsorientierten Handelns und Konsums beitragen können.

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Notes

  1. 1.

    Sachdeva et al. (2015) subsummieren soziale Normen unter die Kategorie Exogene Faktoren, weswegen diese Zuordnung hier beibehalten wird. Es muss jedoch kritisch hinterfragt werden, inwiefern soziale Normen als exogen, also von außen wirkend, konzeptualisiert werden. Nicht alle soziale Normen, die mit umweltbewusstem Konsum im Zusammenhang stehen, sind allerdings derart explizit formuliert, dass sie von außen auf das Individuum wirken. Stattdessen entstehen viele soziale Normen erst durch die individuelle Interpretation des Verhaltens anderer Personen und können daher eher als Faktoren bezeichnet werden, die sozialen Interaktionen entspringen.

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  1. Arbeits- und Organisationspsychologie, Universität Hamburg, Hamburg, Deutschland

    Marlies Gude

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    Eva Bamberg

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Gude, M. (2018). Konsumhandlungen und Nachhaltigkeit: (Wie) passt das zusammen?. In: Schmitt, C., Bamberg, E. (eds) Psychologie und Nachhaltigkeit. Springer, Wiesbaden. https://doi.org/10.1007/978-3-658-19965-4_12

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