Zusammenfassung
Bislang hat sich die Erforschung von Fans, d. h. von Personen, die längerfristig eine leidenschaftliche Beziehung zu einer prominenten Person, Gruppe oder Organisation entwickeln, für das sie vergleichsweise viel Zeit, Geld und Aufmerksamkeit aufbringen, weitestgehend auf die Gebiete Sport, Musik und Medien, speziell Fernsehserien konzentriert. Es gibt jedoch auch im Bereich der Konsumforschung gewisse Bestrebungen, den Zusammenhang von Fan- und Konsumverhalten eingehender zu studieren. Der Beitrag gibt einen Einblick in den aktuellen Forschungsstand und stellt Ergebnisse eines drittmittelfinanzierten Forschungsprojekts vor, das sich insbesondere mit der Frage der Mobilisierbarkeit und Transformation von Konsumenten in Konsumfans befasst hat.
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Akremi, L., Hellmann, KU. (2017). Fans und Konsum. In: Roose, J., Schäfer, M., Schmidt-Lux, T. (eds) Fans. Erlebniswelten. Springer VS, Wiesbaden. https://doi.org/10.1007/978-3-658-17520-7_13
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