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Applying Business Intelligence for Knowledge Generation in Tourism Destinations – A Case Study from Sweden

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Tourism and Leisure

Abstract

The book chapter at hand presents a knowledge infrastructure recently implemented as genuine novelty at the leading Swedish tourism destination, Åre. By applying a Business Intelligence (BI) approach, the Destination Management Information System Åre (DMIS-Åre) drives knowledge creation and application as a precondition for organizational learning at tourism destinations. Schianetz et al.’s (2007) concept of the ‘Learning Tourism Destination’ and the ‘Knowledge Destination Framework’ (Höpken et al. 2011) build the theoretical fundaments for the technical architecture of the presented BI application. After having briefly discussed the set of indicators measuring destination performance and tourist experience, the book chapter highlights how DMIS-Åre is used to gain new knowledge from customer-based destination processes, like ‘Web- Navigation’, ‘Booking’ and ‘Feedback’. The chapter ends by outlining future research, such as the application of real-time Business Intelligence for gaining knowledge on tourists’ on-site behavior at the destination in real-time.

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Author information

Authors and Affiliations

  1. European Tourism Research Institute, Mid-Sweden University – Östersund, Östersund, Sweden

    Prof. Dr. Matthias Fuchs & Dr. Maria Lexhagen

  2. Faculty Electrical Engineering and Computer Science, University of Applied Sciences Ravensburg – Weingarten – Ravensburg, Ravensburg, Germany

    Prof. Dr. Wolfram Höpken

Authors
  1. Prof. Dr. Matthias Fuchs
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  2. Prof. Dr. Wolfram Höpken
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  3. Dr. Maria Lexhagen
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Corresponding author

Correspondence to Matthias Fuchs .

Editor information

Editors and Affiliations

  1. Catholic University of Eichstaett-Ingolstadt, Eichstätt, Germany

    Harald Pechlaner

  2. Österreichisches Institut für Wirtschaftsforschung, Austrian Institute of Economic Research (WIFO), Vienna, Austria

    Egon Smeral

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Fuchs, M., Höpken, W., Lexhagen, M. (2015). Applying Business Intelligence for Knowledge Generation in Tourism Destinations – A Case Study from Sweden. In: Pechlaner, H., Smeral, E. (eds) Tourism and Leisure. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-06660-4_11

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  • DOI: https://doi.org/10.1007/978-3-658-06660-4_11

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  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-06659-8

  • Online ISBN: 978-3-658-06660-4

  • eBook Packages: Business and EconomicsEconomics and Finance (R0)

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