Abstract
Social media is one of the current technology trends in use for marketing and communication, extending the possibilities for exchange among people. Yet, as every other technology using social media means effort for the organization using it. However, how can this effort being measured in the workload of a SME. To cover this we visited two SME introducing KM via social media and developed a concept to start KM. The obstacles and measures taken towards a value oriented KM with social media are documented in this paper, showing that a structured process helps and that there are still points missing to estimate the knowledge need to generate a full value oriented approach.
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Borchardt, U. (2013). Towards Value-Oriented Use of Social Media for Knowledge Management in SME. In: Fred, A., Dietz, J.L.G., Liu, K., Filipe, J. (eds) Knowledge Discovery, Knowledge Engineering and Knowledge Management. IC3K 2012. Communications in Computer and Information Science, vol 415. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-54105-6_22
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DOI: https://doi.org/10.1007/978-3-642-54105-6_22
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