Summary
Behavior theory models of the relationships between the beliefs about an object and the attitude toward the object.
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© 1976 Springer-Verlag Berlin Heidelberg
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Fishbein, M. (1976). A Behavior Theory Approach to the Relations between Beliefs about an Object and the Attitude Toward the Object. In: Mathematical Models in Marketing. Lecture Notes in Economics and Mathematical Systems, vol 132. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-51565-1_25
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DOI: https://doi.org/10.1007/978-3-642-51565-1_25
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-07869-2
Online ISBN: 978-3-642-51565-1
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