Abstract
Despite the growing number of videos featuring electronic cigarettes, there has been no investigation of the portrayal of these videos. This paper presents the first surveillance data of electronic cigarette videos on YouTube. Our results suggest that viewers are primarily being exposed to content promoting the use of these emerging tobacco products and the viewership is global. This study shows that it is critical to develop appropriate health campaigns to inform potential consumers of harms associated with electronic cigarette use.
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Luo, C. et al. (2013). Portrayal of Electronic Cigarettes on YouTube. In: Zeng, D., et al. Smart Health. ICSH 2013. Lecture Notes in Computer Science, vol 8040. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39844-5_1
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DOI: https://doi.org/10.1007/978-3-642-39844-5_1
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-39843-8
Online ISBN: 978-3-642-39844-5
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