Abstract
While firms have become more tech savvy, the leveraging of information systems for product innovation remains a challenge to firms, from large multinationals to the smallest start-ups. Successful practices vary, but one commonality is experimentation. As a result, firms are trying out a range of digital initiatives. This study explores three important methods by which firms are using information systems to improve the process of product innovation or new product development. These include: “listening in” to social media, crowd-funding, and virtual product teams.
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Burtch, G., Di Benedetto, C.A., Mudambi, S.M. (2014). Leveraging Information Systems for Enhanced Product Innovation. In: Martínez-López, F. (eds) Handbook of Strategic e-Business Management. Progress in IS. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-39747-9_9
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DOI: https://doi.org/10.1007/978-3-642-39747-9_9
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