Skip to main content

Case Study 4: IKEA Malaysia and the Halal Food Crisis

  • Chapter
  • First Online:
Marketing Cases from Emerging Markets

Abstract

In 2005, IKEA Malaysia faced one of their most serious challenges since they started operations in the country, when their restaurants were raided by government officials on suspicion that food served there did not comply with the strict religious dietary regulations in the country.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  1. Ikea Facts and Figures. (2013). http://www.ikea.com/ms/en_US/about_ikea/facts_and_figures/ikea_group_stores/index.html.

  2. Ikano Retail site. (2013). http://www.ikanogroup.com/retail-ikano-pte-ltd.html.

  3. Leong, S. H. (2012). The low-price, flatpack phenomenon, The Star online, http://thestar.com.my/lifestyle/story.asp?file=/2012/8/27/lifeliving/11910125&sec=lifeliving.

  4. Malaysian Tourism. (2013). http://www.tourism.gov.my/en/Master/Web-Page/About-Malaysia/Fast-Facts/.

  5. HMC website. (2013). http://www.halalhmc.org/DefintionOfHalal.htm.

  6. Malay Mail (16 March 2005). IKEA food court faces probe.

    Google Scholar 

  7. New Straits Times. (15 March 2005). Jakim raids food outlet over sausages.

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Dilip S. Mutum .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2014 Springer-Verlag Berlin Heidelberg

About this chapter

Cite this chapter

Mutum, D.S., Ghazali, E.M. (2014). Case Study 4: IKEA Malaysia and the Halal Food Crisis. In: Mutum, D., Roy, S., Kipnis, E. (eds) Marketing Cases from Emerging Markets. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36861-5_6

Download citation

Publish with us

Policies and ethics