Abstract
In 2005, IKEA Malaysia faced one of their most serious challenges since they started operations in the country, when their restaurants were raided by government officials on suspicion that food served there did not comply with the strict religious dietary regulations in the country.
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References
Ikea Facts and Figures. (2013). http://www.ikea.com/ms/en_US/about_ikea/facts_and_figures/ikea_group_stores/index.html.
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Leong, S. H. (2012). The low-price, flatpack phenomenon, The Star online, http://thestar.com.my/lifestyle/story.asp?file=/2012/8/27/lifeliving/11910125&sec=lifeliving.
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Malay Mail (16 March 2005). IKEA food court faces probe.
New Straits Times. (15 March 2005). Jakim raids food outlet over sausages.
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© 2014 Springer-Verlag Berlin Heidelberg
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Mutum, D.S., Ghazali, E.M. (2014). Case Study 4: IKEA Malaysia and the Halal Food Crisis. In: Mutum, D., Roy, S., Kipnis, E. (eds) Marketing Cases from Emerging Markets. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-36861-5_6
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DOI: https://doi.org/10.1007/978-3-642-36861-5_6
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