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Fuzzy Composite Indicators: An Application for Measuring Customer Satisfaction

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Advances in Theoretical and Applied Statistics

Abstract

Composite indicators should ideally measure multidimensional concepts which cannot be captured by a single variable. In this chapter, we suggest a method based on fuzzy set theory for the construction of a fuzzy synthetic index of a latent phenomenon (e.g., well-being, quality of life, etc.), using a set of manifest variables measured on different scales (quantitative, ordinal and binary). A few criteria for assigning values to the membership function are discussed, as well as criteria for defining the weights of the variables. For ordinal variables, we propose a fuzzy quantification method based on the sampling cumulative function and a weighting system which takes into account the relative frequency of each category. An application regarding the results of a survey on the users of a contact center is presented.

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Correspondence to Sergio Zani .

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Zani, S., Milioli, M.A., Morlini, I. (2013). Fuzzy Composite Indicators: An Application for Measuring Customer Satisfaction. In: Torelli, N., Pesarin, F., Bar-Hen, A. (eds) Advances in Theoretical and Applied Statistics. Studies in Theoretical and Applied Statistics(). Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-35588-2_23

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