Abstract
The increased economic importance of the Internet in all branches of industry has turned Internet domain names into “virtual properties” for electronic commerce. However, the appropriate appraisal of a domain name is a great challenge for trading partners. To address this problem, we propose a new approach derived from the sales comparison approach largely applied in the real estate market, which is implemented using case-based reasoning. The required case base that contains the experience in previous domain trade transactions is automatically extracted from the Internet. Based on carefully selected features derived from the domain name, cases are retrieved using a knowledge-intensive similarity measure. Further, case adaptation is performed to adjust the sales value of a previous domain transaction with respect to the difference to the target domain being assessed. The proposed method is implemented as a prototype Internet Domain Name Appraisal Tool (IDNAT). The performed empirical evaluation using 4,231 cases from the .de domain clearly demonstrates the feasibility of the proposed approach.
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Dieterle, S., Bergmann, R. (2012). Case-Based Appraisal of Internet Domains. In: Agudo, B.D., Watson, I. (eds) Case-Based Reasoning Research and Development. ICCBR 2012. Lecture Notes in Computer Science(), vol 7466. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-32986-9_6
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DOI: https://doi.org/10.1007/978-3-642-32986-9_6
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