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Risk Communication Design: Video vs. Text

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Privacy Enhancing Technologies (PETS 2012)

Part of the book series: Lecture Notes in Computer Science ((LNSC,volume 7384))

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Abstract

There are significant differences between older and younger adults in terms of risk perception and risk behaviors offline. The previously unexplored existence of this dissimilitude online is the motivation for our work. What are the risk perceptions of older adults? How are these correlated with the classic dimensions of risk perception offline? Can we leverage episodic memory, particularly relevant for older adults, to increase the efficacy of risk communication? We conduct a survey based experiment with two groups: video (n=136) and text (113). We find that leveraging episodic memory using video risk communication can improve the ability of elders to avoid phishing attacks and downloading malware. The applicability of the dimensions of risk were different based not only the risk but also the mode of risk communication.

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Authors and Affiliations

  1. Indiana University, USA

    Vaibhav Garg, L. Jean Camp, Katherine Connelly & Lesa Lorenzen-Huber

Authors
  1. Vaibhav Garg
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  2. L. Jean Camp
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  3. Katherine Connelly
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  4. Lesa Lorenzen-Huber
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Editor information

Editors and Affiliations

  1. Karlstad University, Universitetsgatan 2, 65188, Karlstad, Sweden

    Simone Fischer-Hübner

  2. Department of Computer Science and Engineering, University of Texas at Arlington, 500 UTA Blvd., 76019, Arlington, TX, USA

    Matthew Wright

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Garg, V., Camp, L.J., Connelly, K., Lorenzen-Huber, L. (2012). Risk Communication Design: Video vs. Text. In: Fischer-Hübner, S., Wright, M. (eds) Privacy Enhancing Technologies. PETS 2012. Lecture Notes in Computer Science, vol 7384. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31680-7_15

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  • DOI: https://doi.org/10.1007/978-3-642-31680-7_15

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-31679-1

  • Online ISBN: 978-3-642-31680-7

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