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Normative Social Influence in Persuasive Technology: Intensity versus Effectiveness

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Persuasive Technology. Design for Health and Safety (PERSUASIVE 2012)

Part of the book series: Lecture Notes in Computer Science ((LNISA,volume 7284))

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Abstract

It has been established that normative social influence can be used effectively in persuasive technology. However, it is unknown whether the application of more social pressure makes it more effective. To test this hypothesis, a quantitative experiment was conducted on the online social network Facebook. Although evidence to support the hypothesis was found, it cannot be concluded from this experiment that more intense persuasion is more effective, when utilizing normative social influence in persuasive technology.

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Author information

Authors and Affiliations

  1. Media Technology group, LIACS, Leiden University, The Netherlands

    Thijs Waardenburg, Robbert Winkel & Maarten H. Lamers

  2. Utrecht University of Applied Sciences, Utrecht, The Netherlands

    Thijs Waardenburg

  3. The Hague University of Applied Sciences, The Hague, The Netherlands

    Robbert Winkel

Authors
  1. Thijs Waardenburg
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  2. Robbert Winkel
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  3. Maarten H. Lamers
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Editor information

Editors and Affiliations

  1. Department of Computer and Information Science, Linköping University, Sweden

    Magnus Bang  & Eva L. Ragnemalm  & 

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© 2012 Springer-Verlag Berlin Heidelberg

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Waardenburg, T., Winkel, R., Lamers, M.H. (2012). Normative Social Influence in Persuasive Technology: Intensity versus Effectiveness. In: Bang, M., Ragnemalm, E.L. (eds) Persuasive Technology. Design for Health and Safety. PERSUASIVE 2012. Lecture Notes in Computer Science, vol 7284. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-31037-9_13

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  • DOI: https://doi.org/10.1007/978-3-642-31037-9_13

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-31036-2

  • Online ISBN: 978-3-642-31037-9

  • eBook Packages: Computer ScienceComputer Science (R0)

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