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Research on the Development of Customer Ontology

  • Conference paper
High Performance Networking, Computing, and Communication Systems (ICHCC 2011)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 163))

Abstract

This paper is a comprehensive description of Customer Ontology, a collection of terms and definitions relevant to Customer Relationship Management. We state its intended purposes, describe how we went about building it, define all the terms and describe our experiences in converting these into formal definitions. We then describe how we used the Customer Ontology for modeling Enterprise CRM.

This research work is supported by the Natural Science Fund of China (# 61074134) and the Doctoral Fund of Ministry of Education of China (#20100078120002).

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Author information

Authors and Affiliations

  1. School of Information Management and Engineering, Shanghai University of Finance and Economics, Shanghai, 200433, China

    Yu Changrui

  2. The Sydney Institute of Language and Commerce, Shanghai University, 20 Chengzhong RD, Shanghai, 201800, China

    Luo Yan

Authors
  1. Yu Changrui
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  2. Luo Yan
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Editor information

Editors and Affiliations

  1. Huazhong Normal University, Luoyu Road 452, 430079, Wuhan, Hubei, China

    Yanwen Wu

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© 2011 Springer-Verlag Berlin Heidelberg

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Changrui, Y., Yan, L. (2011). Research on the Development of Customer Ontology. In: Wu, Y. (eds) High Performance Networking, Computing, and Communication Systems. ICHCC 2011. Communications in Computer and Information Science, vol 163. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-25002-6_81

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  • DOI: https://doi.org/10.1007/978-3-642-25002-6_81

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-25001-9

  • Online ISBN: 978-3-642-25002-6

  • eBook Packages: Computer ScienceComputer Science (R0)

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