Skip to main content

Negotiating Privacy Concerns and Social Capital Needs in a Social Media Environment

  • Chapter
  • First Online:
Privacy Online

Abstract

Social network sites (SNSs) are becoming an increasingly popular resource for both students and adults, who use them to connect with and maintain relationships with a variety of ties. For many, the primary function of these sites is to consume and distribute personal content about the self. Privacy concerns around sharing information in a public or semi-public space are amplified by SNSs’ structural characteristics, which may obfuscate the true audience of these disclosures due to their technical properties (e.g., persistence, searchability) and dynamics of use (e.g., invisible audiences, context collapse) (boyd 2008b). Early work on the topic focused on the privacy pitfalls of Facebook and other SNSs (e.g., Acquisti and Gross 2006; Barnes 2006; Gross and Acquisti 2005) and argued that individuals were (perhaps inadvertently) disclosing information that might be inappropriate for some audiences, such as future employers, or that might enable identity theft or other negative outcomes.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 54.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

References

  • Acquisti A, Gross R (2006) Imagined communities: awareness, information sharing, and privacy on the facebook. In: Privacy enhancing technologies: 6th international workshop, PET 2006, Springer, Cambridge, pp 36–58

    Google Scholar 

  • Adler P, Kwon S (2002) Social capital: prospects for a new concept. Acad Manag Rev 27(1):17–40

    Google Scholar 

  • Barnes S (2006) A privacy paradox: social networking in United States. First Monday 11(9): n.p

    Google Scholar 

  • Berger CR, Calabrese RJ (1975) Some explorations in initial interaction and beyond: toward a developmental theory of interpersonal communication. Hum Commun Res 1:99–112

    Article  Google Scholar 

  • Bourdieu P (2001) The forms of capital. In: Granovetter M, Swedberg R (eds) The sociology of economic life, 2nd edn. Westview Press, Boulder, pp 96–111

    Google Scholar 

  • boyd d (2008a) Facebook’s privacy trainwreck: exposure, invasion, and social convergence. Convergence 14:13–20

    Google Scholar 

  • boyd d (2008b) Taken out of context: American teen sociality in networked publics. PhD Dissertation, University of California, Berkeley

    Google Scholar 

  • boyd dm, Ellison NB (2008) Social network sites: definition, history, and scholarship. J Comput Mediat Commun 13:210–230

    Article  Google Scholar 

  • boyd d, Hargittai E (2010) Facebook privacy settings: who cares? First Monday 15(8)

    Google Scholar 

  • Burke M, Marlow C, Lento T (2010) Social network activity and social well-being. In: Proceedings of ACM CHI 2010: conference on human factors in computing systems, ACM, New York, pp 1909–1912

    Google Scholar 

  • Clark HH, Brennan SE (eds) (1991) Grounding in communication. APA Press, Washington, DC

    Google Scholar 

  • Coleman JS (1988) Social capital and the creation of human capital. Am J Sociol 94(Supplement):S95–S120

    Article  Google Scholar 

  • Debatin B, Lovejoy JP, Horn A, Hughes BN (2009) Facebook and online privacy: attitudes, behaviors, and unintended consequences. J Comput Mediat Commun 15:83–108

    Article  Google Scholar 

  • DiMicco JM, Millen DR (2007) Identity management: multiple presentations of self in facebook. In: Proceedings of the 2007 ACM conference on supporting group work, ACM Press, Sanibel Island, pp 383–386

    Google Scholar 

  • DiMicco JM, Geyer W, Dugan C, Brownholtz B, Millen DR (2009) People sensemaking and relationship building on an enterprise social networking site. In: Proceedings of the 42nd Hawaii international conference on system sciences. (CD-ROM), Computer Society Press, Hawaii

    Google Scholar 

  • Donath JS, boyd d (2004) Public displays of connection. BT Technol J 22(4):71–82

    Article  Google Scholar 

  • Dwyer C, Hiltz SR, and Passerini K (2007) Trust and privacy concern within social networking sites: a comparison of facebook and MySpace. In: Proceedings of the Americas conference on information systems 2007, AIS, Keystone

    Google Scholar 

  • Ellison N, Steinfield C, Lampe C (2007) The benefits of Facebook “friends”: exploring the relationship between college students’ use of online social networks and social capital. J Comput Mediat Commun 12:1143–1168

    Article  Google Scholar 

  • Ellison N, Lampe C, Steinfield C, Vitak J (2010) With a little help from my friends: how social network sites affect social capital processes. In: Papacharissi Z (ed) The networked self: identity, community, and culture on social network sites. Routledge, New York, pp 124–145

    Google Scholar 

  • Ellison NB, Steinfield C, Lampe C (2011) Connection strategies: social capital implications of facebook-enabled communication practices. New Media Soc

    Google Scholar 

  • Granovetter MS (1973) The strength of weak ties. Am J Sociol 78(1360):1480

    Google Scholar 

  • Gross R, Acquisti A (2005) Information revelation and privacy in online social networks. In: Proceedings of the workshop on privacy in the electronic society, ACM, Alexandria, pp 71–80

    Google Scholar 

  • Hampton K, Wellman B (2003) Neighboring in Netville: how the Internet supports community and social capital in a wired suburb. City Commun 2(4):277–311

    Article  Google Scholar 

  • Hogan B (2010) The presentation of self in the age of social media: distinguishing performances and exhibitions online. B Sci Technol Soc 30:377–386

    Google Scholar 

  • Kim J, Lee JE (2011) The facebook paths to happiness: effects of the number of facebook friends and self-presentation on subjective well-being. CyberPsychol Behav Soc Netw 14:359–364

    Google Scholar 

  • Ko H, Kuo F (2009) Can blogging enhance subjective well-being through self-disclosure? CyberPsychol Behav 12:75–79

    Google Scholar 

  • Krasnova H, Spiekermann S, Koroleva K, Hildebrand T (2010) Online social networks: why we disclose. J Inf Technol 25:109–125

    Article  Google Scholar 

  • Kraut R, Patterson M, Lundmark V, Kiesler S, Mukopadhyay T, Scherlis W (1998) Internet paradox. a social technology that reduces social involvement and psychological well-being? Am Psychol 53:1017–1031

    Article  Google Scholar 

  • Lampe C, Ellison N,Steinfield C (2007) A familiar face(book): Profile elements as signals in an online social network. In: Proceedings of the SIGCHI conference on human factors in computing systems, ACM, New York, pp 435–444

    Google Scholar 

  • Lenhart A, Madden M (2007) Social networking websites and teens: an overview. Pew Internet & American Life Project, Washington, DC

    Google Scholar 

  • Lin N (2001) Building a network theory of social capital. In: Lin N, Cook K, Burt R (eds) Social capital theory and research. Transaction Publishers, New Brunswick, pp 3–30

    Google Scholar 

  • Marwick AE, boyd d (2011) I tweet honestly, I tweet passionately: twitter users, context collapse, and the imagined audience. New Media Soc 13:113–114

    Google Scholar 

  • Mazer JP, Murphy RE, Simonds CJ (2009) The effects of teacher self-disclosure via facebook on teacher credibility. Learn Media Technol 34:175–183

    Article  Google Scholar 

  • Nie NH (2001) Sociability, interpersonal relations, and the internet. Am Behav Sci 45:420–435

    Article  Google Scholar 

  • Olson GM, Olson JS (2000) Distance matters. Hum Comput Interact 15:139–178

    Article  Google Scholar 

  • Putam R (2000) Bowling Alone: The collapse and revival of American community. New York: Simon & Schoster

    Google Scholar 

  • Portes A (1998) Social capital: its origins and applications in modern sociology. Annu Rev Sociol 22:1–24

    Article  Google Scholar 

  • Quan-Haase A, Wellman B (2004) How does the internet affect social capital? In: Huysman M, Wulf V (eds) Social capital and information technology. MIT Press, Cambridge, MA, pp 113–135

    Google Scholar 

  • Resnick P (2001) Beyond bowling together: socio-technical capital. In: Carroll J (ed) HCI in the new millennium. Addison-Wesley, New York, pp 647–672

    Google Scholar 

  • Rheingold H (1993) The virtual community: homesteading on the electronic frontier. MIT Press, Cambridge, MA

    Google Scholar 

  • Steinfield C, Ellison NB, Lampe C (2008) Social capital, self-esteem, and use of online social network sites: a longitudinal analysis. J Appl Dev Psychol 29:434–445

    Article  Google Scholar 

  • Steinfield C, DiMicco JM, Ellison NB, Lampe C (2009) Bowling online: social networking and social capital within the organization. In: Proceedings of the fourth international conference on communities and technologies, ACM, New York, pp 245–254

    Google Scholar 

  • Strater K, Richter H (2007) Examining privacy and disclosure in a social networking community. In: Proceedings of the 3rd symposium on usable privacy and security 2007, ACM, New York, pp 157–158

    Google Scholar 

  • Stutzman F, Kramer-Duffield J (2010) Friends only: examining a privacy-enhancing behavior in facebook. In: Proceedings of the 28th international conference on human factors in computing systems, ACM, New York, pp 1553–1562

    Google Scholar 

  • Stutzman F, Capra R, Thompson J (2011) Factors mediating disclosure in social network sites. Comput Hum Behav 27:590–598

    Article  Google Scholar 

  • Tufekci Z (2008) Can you see me now? Audience and disclosure regulation in online social network sites. Bull Sci Technol Stud 11:544–564

    Google Scholar 

  • Uslaner EM (2000) Social capital and the Net. Commun ACM 43(12):60–64

    Article  Google Scholar 

  • Valenzuela S, Park N, Kee K (2009) Is there social capital in a social network site?: facebook use and college students’ life satisfaction, trust, and participation. J Comput Mediat Commun 14:875–901

    Article  Google Scholar 

  • Wellman B, Gulia M (1999) Net surfers don’t ride alone: virtual communities as communities. In: Kollock P, Smith M (eds) Communities and cyberspace. Routledge, New York, pp 167–194

    Google Scholar 

  • Westin AF (1967) Privacy and freedom. Atheneum, New York

    Google Scholar 

  • Williams D (2006) On and off the Net: Scales for social capital in an online era. J Comput Mediat Commun 11:593–628

    Article  Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Nicole B. Ellison .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag Berlin Heidelberg

About this chapter

Cite this chapter

Ellison, N.B., Vitak, J., Steinfield, C., Gray, R., Lampe, C. (2011). Negotiating Privacy Concerns and Social Capital Needs in a Social Media Environment. In: Trepte, S., Reinecke, L. (eds) Privacy Online. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-21521-6_3

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-21521-6_3

  • Published:

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-21520-9

  • Online ISBN: 978-3-642-21521-6

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics