Abstract
The product structure plays a major role in the PLM as an integral design element for coping with product complexity. As a prerequisite for enabling product structuring, a descriptive model of the product is needed, a product model. Product models for the service industry have been subject for scientific examination nowadays, but so far a general and practical definition, as for tangible goods, is still missing. This paper proposes a general product architecture for services in the telecommunication industry by reflecting on existing work from the manufacturing industry. These theoretical findings have been evaluated by an international study to provide indications for its adequacy.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Preview
Unable to display preview. Download preview PDF.
8 REFERENCES
Schuh, G.; Assmus, D.; Zancul, E. (2006): Product structuring- the core discipline of product lifecycle management. In: Proceeding13th CIRP International Conference.
Weiber, R. (1995): Systemgüter und klassische Diffusionstheorie- Elemente einer Diffusionstheorie für kritische Masse-Systeme. In: Stoetzer (Editor.): Die Diffusion von Innovationenin der TK. Berlin: Springer, p. 39–66.
Stabell, C. B.; Fjeldstad, O. D. (1998): Configuring value forcompetitive advantage: on chains, shops, and networks. In:Strategic Management Journal 19 (5), p. 413–437.
Corsten, H.; Gössinger, R. (2007): Dienstleistungsmanagement.5., vollst. überarb. U. ext. Edition. München: Oldenbourg.
Anderson, C. (2008): The long tail. Why the future of businessis selling less of more. Rev. and updated. New York:
Gerpott, T. (2005): Unternehmenskooperationen in der Telekommunikationswirtschaft.In: Zentes,J. (Editor.): Kooperationen,Allianzen und Netzwerke. Grundlagen - Ansätze - Perspektiven.2., Edition.: Gabler, p. 1205–1230.
Meffert, H. (1994): Marktorientierte Führung von Dienstleistungsunternehmen–neuere Entwicklungen in Theorie und Praxis,Die Betriebswirtschaft, 54. In: Die Betriebswirtschaft 54(4), p. 519–541.
Mowshowitz, A. (1992): On the market value of informationcommodities. I. The nature of information and informationcommodities. In: Journal of the American Society for InformationScience 43 (3), p. 225–232.
Budde, O.; Schuh, G.; Uam, J-Y (2010): Holistic PLM Proceedingsof International Conference on Product Lifecycle Management,Bremen Germany.
Mörschel, I. C. (2005): Produktmodelle für Dienstleistungen.Mögichkeiten zur Strukturierung und Beschreibung von Dienstleistungen.In: DIN (Editor.): Wege zu erfolgreichen Dienstleistungen.1. Edition. Berlin: Beuth, p. 46–115.
Pahl, G.; Beitz, W.; Blessing, L.; Feldhusen, J.; Grote, K.-H.;Wallace, K. (2007): Engineering Design. A Systematic Approach.Third Edition. London: Springer London Limited
Svensson, D.; Malmqvist, J. (2002): Strategies for productstructure management at manufacturing firms. In: Journal ofComputing and Information Science in Engineering 2, p. 50.
Ulrich, K. (1995): The role of product architecture in the manufacturingfirm. In: Research policy 24 (3), p. 419–440.
Grabowski, H.; Anderl, R.; Polly, A.; Warnecke, H. J. (1993):Integriertes Produktmodell: Beuth.
Bullinger, H.-J.; Fähnrich, K.-P.; Meiren, T. (2003): Serviceengineering--methodical development of new service products.Structuring and Planning Operations. In: Inter. Journal of ProductionEconomics 85 (3), p. 275–287.
Schläffer, C.; Arnold, H. (2007): Media and network innovation.technological paths, customer needs and business logic. In: e& i Elektrotechnik und Informations-technik 124 (10), p. 317–322.
Corsten, H.; Gössinger, R. (2003): Gestaltungsdimensionenvon Dienstleistungen: Lehrstuhl für Produktionswirtschaft.
Weber, R. (2005): Leistungsbündel als Angebotsform fürkonsumentengerichtete Technologiegüter-Konzept.
Schönsleben, P.; Leuzinger, R. (1996): Innovative Gestaltungvon Versicherungsprodukten. Flexible Industriekonzepte in derAssekuranz. Wiesbaden: Gabler.
Rapp, T. (1999): Produktstrukturierung. Komplexitätsmanagementdurch modulare Produktstrukturen und -plattformen.Wiesbaden: Gabler
[u.a.]
Budde, O.; Golovatchev, J.; Taner, S.: Evaluating ProductComplexity in Network Industries. Lugano (ICE 2010 The 16thInternational Conference on Concurrent Enterprising).
Author information
Authors and Affiliations
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2011 Springer-Verlag Berlin Heidelberg
About this paper
Cite this paper
Budde, O., Golovatchev, J. (2011). Descriptive Service Product Architecture for Communication Service Provider. In: Hesselbach, J., Herrmann, C. (eds) Functional Thinking for Value Creation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-19689-8_38
Download citation
DOI: https://doi.org/10.1007/978-3-642-19689-8_38
Published:
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-19688-1
Online ISBN: 978-3-642-19689-8
eBook Packages: EngineeringEngineering (R0)