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Multi-attribute Auction Model for Agent-Based Content Trading in Telecom Markets

  • Conference paper
Knowledge-Based and Intelligent Information and Engineering Systems (KES 2010)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 6276))

Abstract

The advent of the Internet and the development of the Next Generation Network (NGN) have enabled the development of value added services (VAS), while operators’ investments in licenses and their desire to stay competitive on the market have triggered the development. When forming VAS, special attention needs to be paid to the purchase of resources (e.g., transport capacity and content) needed for the service creation. As the number of participants on the telecom market increases, the need for automation of transactions carried between them arises. In this paper, we identify stakeholders on the telecom content e-market and propose an appropriate model which captures their transactions. Since content is not a commodity we propose a multi-attribute auction model for content trading which prevents sellers from manipulating the auction outcome by offering unnecessarily high values of some (often less important) attributes in order to compensate for unreasonably low values of other (more important) ones. A multi-agent system which uses the multi- attribute auction model as a negotiation protocol is presented and an illustrative example of content trading in telecom markets is provided.

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Author information

Authors and Affiliations

  1. Faculty of Electrical Engineering and Computing, University of Zagreb, Unska 3, HR-10000, Zagreb, Croatia

    Ana Petric & Gordan Jezic

Authors
  1. Ana Petric
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  2. Gordan Jezic
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Editor information

Editors and Affiliations

  1. School of Engineering, The Parade, Cardiff University, CF24 3AA, Cardiff, UK

    Rossitza Setchi

  2. Dept. of Computer Science and Software Engineering, BUckingham Building, Lion Terrace, University of Portsmouth, PO1 3HE, Portsmouth, UK

    Ivan Jordanov

  3. KES International, 145-157, St. John Street, EC1V 4PY, London, UK

    Robert J. Howlett

  4. School of Electrical and Information Engineering, University of South Australia, ,, Adelaide, Mawson Lakes Campus, 5095, SA, Australia

    Lakhmi C. Jain

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Petric, A., Jezic, G. (2010). Multi-attribute Auction Model for Agent-Based Content Trading in Telecom Markets. In: Setchi, R., Jordanov, I., Howlett, R.J., Jain, L.C. (eds) Knowledge-Based and Intelligent Information and Engineering Systems. KES 2010. Lecture Notes in Computer Science(), vol 6276. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-15387-7_30

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  • DOI: https://doi.org/10.1007/978-3-642-15387-7_30

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-15386-0

  • Online ISBN: 978-3-642-15387-7

  • eBook Packages: Computer ScienceComputer Science (R0)

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