Skip to main content
SpringerLink
Log in

Value Co-creation and Customer-Driven Innovation in Social Networking Systems

  • Conference paper
Exploring Services Science (IESS 2010)

Part of the book series: Lecture Notes in Business Information Processing ((LNBIP,volume 53))

Included in the following conference series:

Abstract

Value co-creation is a core concept in service science. In this paper we investigate value co-creation to provide some answer on what is it and how can it be achieved. We take a customer-oriented perspective by focusing on the end-customer, the people that utilize services in their everyday lives to meet their personal needs. We consider that value creation is a social activity and we propose social networks as the basic infrastructure for the co-creation of value with business and other organizations, peers, relatives and friends.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution
Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Chesbrough, H., Spohrer, J.: A research manifesto for services sciences. Communications of the ACM 49(7), 35–40 (2006)

    Article  Google Scholar 

  2. Maglio, P., Spohrer, J.: Fundamentals of service science. J. of the Academy of Marketing Science 36(1), 18–20 (2008)

    Article  Google Scholar 

  3. Vargo, S.L., Lusch, R.F.: Service-dominant logic: continuing the evolution. J. of the Academy of Marketing Science 36(1), 1–10 (2008)

    Article  Google Scholar 

  4. Vargo, S.L., Lusch, R.F.: Evolving to a new dominant logic for marketing. J. of Marketing 68(1), 1–17 (2004)

    Article  Google Scholar 

  5. Lovelock, C.H., Wirtz, J.: Services Marketing: People, Technology, Strategy, 6th edn. Pearson Education, London (2007)

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Faculty of Business Administration, Technological Education Institute of Serres, Terma Magnesias, 62124, Serres, Greece

    Garyfallos Fragidis

  2. Faculty of Computing, Information Systems and Mathematics, Kingston University, Penrhyn Road, Kingston-upon-Thames, Surrey, KT1 2EE, UK

    Ioannis Ignatiadis & Chris Wills

Authors
  1. Garyfallos Fragidis
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Ioannis Ignatiadis
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Chris Wills
    View author publications

    You can also search for this author in PubMed Google Scholar

Editor information

Editors and Affiliations

  1. University of Geneva, CUI, , ,, Batelle - bâtiment A, 7, route de Drize, 1227, Carouge, Switzerland

    Jean-Henry Morin

  2. University of Geneva, CUI, Batelle - bâtiment A, 7, route de Drize, 1227, Carouge, Switzerland

    Jolita Ralyté  & Mehdi Snene  & 

Rights and permissions

Reprints and permissions

Copyright information

© 2010 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Fragidis, G., Ignatiadis, I., Wills, C. (2010). Value Co-creation and Customer-Driven Innovation in Social Networking Systems. In: Morin, JH., Ralyté, J., Snene, M. (eds) Exploring Services Science. IESS 2010. Lecture Notes in Business Information Processing, vol 53. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-14319-9_20

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-14319-9_20

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-14318-2

  • Online ISBN: 978-3-642-14319-9

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics

Search

Navigation