Abstract
This chapter describes the preliminary results of a study of design practices in different regions and industries with the goal of understanding the relationship between culture, especially national culture, and the work of designers. In our ethnographic study, we have talked so far with 32 designers from Asia, Europe, and North American and observed designers as they did their work. We report initial insights about the role of the institutional context, especially client expectations, different attitudes toward what it means to be creative, different interaction norms within professions, different ways of using prototypes, and different ecologies around design education.
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8the firms being studied, we have not specified the exact countries in which the offices are located.
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Hinds, P., Lyon, J. (2011). Innovation and Culture: Exploring the Work of Designers Across the Globe. In: Meinel, C., Leifer, L., Plattner, H. (eds) Design Thinking. Understanding Innovation. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-13757-0_6
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DOI: https://doi.org/10.1007/978-3-642-13757-0_6
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