Abstract
Our society is rapidly changing to information society, where the needs and requests of the people on information access are different widely from person to person. Library’s mission is to provide its users, or patrons, with the most appropriate information. Libraries have to know the profiles of their patrons, in order to achieve such a role. The aim of library marketing is to develop methods based on the library data, such as circulation records, book catalogs, book-usage data, and others. In this paper we discuss the methodology and imporatnce of library marketing at the beginning. Then we demonstrate its usefulness through some examples of analysis methods applied to the circulation records in Kyushu University and Guacheon Library, and some implication that obtained as the results of these methods. Our research is a big beginning towards the future when library marketing is an unavoidable tool.
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Minami, T., Kim, E. (2009). Data Analysis Methods for Library Marketing. In: Lee, Yh., Kim, Th., Fang, Wc., Ślęzak, D. (eds) Future Generation Information Technology. FGIT 2009. Lecture Notes in Computer Science, vol 5899. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-10509-8_4
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DOI: https://doi.org/10.1007/978-3-642-10509-8_4
Publisher Name: Springer, Berlin, Heidelberg
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