Skip to main content

Learning Continuous-Time Information Diffusion Model for Social Behavioral Data Analysis

  • Conference paper
Advances in Machine Learning (ACML 2009)

Part of the book series: Lecture Notes in Computer Science ((LNAI,volume 5828))

Included in the following conference series:

Abstract

We address the problem of estimating the parameters for a continuous time delay independent cascade (CTIC) model, a more realistic model for information diffusion in complex social network, from the observed information diffusion data. For this purpose we formulate the rigorous likelihood to obtain the observed data and propose an iterative method to obtain the parameters (time-delay and diffusion) by maximizing this likelihood. We apply this method first to the problem of ranking influential nodes using the network structure taken from two real world web datasets and show that the proposed method can predict the high ranked influential nodes much more accurately than the well studied conventional four heuristic methods, and second to the problem of evaluating how different topics propagate in different ways using a real world blog data and show that there are indeed differences in the propagation speed among different topics.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 39.99
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 54.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Newman, M.E.J., Forrest, S., Balthrop, J.: Email networks and the spread of computer viruses. Physical Review E 66, 035101 (2002)

    Article  Google Scholar 

  2. Newman, M.E.J.: The structure and function of complex networks. SIAM Review 45, 167–256 (2003)

    Article  MATH  MathSciNet  Google Scholar 

  3. Gruhl, D., Guha, R., Liben-Nowell, D., Tomkins, A.: Information diffusion through blogspace. SIGKDD Explorations 6, 43–52 (2004)

    Article  Google Scholar 

  4. Domingos, P.: Mining social networks for viral marketing. IEEE Intelligent Systems 20, 80–82 (2005)

    Article  Google Scholar 

  5. Leskovec, J., Adamic, L.A., Huberman, B.A.: The dynamics of viral marketing. In: Proceedings of the 7th ACM Conference on Electronic Commerce (EC 2006), pp. 228–237 (2006)

    Google Scholar 

  6. Goldenberg, J., Libai, B., Muller, E.: Talk of the network: A complex systems look at the underlying process of word-of-mouth. Marketing Letters 12, 211–223 (2001)

    Article  Google Scholar 

  7. Kempe, D., Kleinberg, J., Tardos, E.: Maximizing the spread of influence through a social network. In: Proceedings of the 9th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining (KDD 2003), pp. 137–146 (2003)

    Google Scholar 

  8. Kimura, M., Saito, K., Nakano, R.: Extracting influential nodes for information diffusion on a social network. In: Proceedings of the 22nd AAAI Conference on Artificial Intelligence (AAAI 2007), pp. 1371–1376 (2007)

    Google Scholar 

  9. Kimura, M., Saito, K., Motoda, H.: Blocking links to minimize contamination spread in a social network. ACM Transactions on Knowledge Discovery from Data 3, 9:1–9:23 (2009)

    Google Scholar 

  10. Saito, K., Kimura, M., Nakano, R., Motoda, H.: Finding influential nodes in a social network from information diffusion data. In: Proceedings of the International Workshop on Social Computing and Behavioral Modeling (SBP 2009), pp. 138–145 (2009)

    Google Scholar 

  11. Wasserman, S., Faust, K.: Social network analysis. Cambridge University Press, Cambridge (1994)

    Google Scholar 

  12. Brin, S., Page, L.: The anatomy of a large-scale hypertextual web search engine. Computer Networks and ISDN Systems 30, 107–117 (1998)

    Article  Google Scholar 

  13. Ng, A.Y., Zheng, A.X., Jordan, M.I.: Link analysis, eigenvectors and stability. In: Proceedings of the 17th International Joint Conference on Artificial Intelligence (IJCAI 2001), pp. 903–910 (2001)

    Google Scholar 

  14. Adar, E., Adamic, L.A.: Tracking information epidemics in blogspace. In: Proceedings of the 2005 IEEE/WIC/ACM International Conference on Web Intelligence (WI 2005), pp. 207–214 (2005)

    Google Scholar 

  15. Gruhl, D., Guha, R., Liben-Nowell, D., Tomkins, A.: Information diffusion through blogspace. In: Proceedings of the 13th International World Wide Web Conference (WWW 2004), pp. 107–117 (2004)

    Google Scholar 

  16. Song, X., Chi, Y., Hino, K., Tseng, B.L.: Information flow modeling based on diffusion rate for prediction and ranking. In: Proceedings of the 16th International World Wide Web Conference (WWW 2007), pp. 191–200 (2007)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2009 Springer-Verlag Berlin Heidelberg

About this paper

Cite this paper

Saito, K., Kimura, M., Ohara, K., Motoda, H. (2009). Learning Continuous-Time Information Diffusion Model for Social Behavioral Data Analysis. In: Zhou, ZH., Washio, T. (eds) Advances in Machine Learning. ACML 2009. Lecture Notes in Computer Science(), vol 5828. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-05224-8_25

Download citation

  • DOI: https://doi.org/10.1007/978-3-642-05224-8_25

  • Publisher Name: Springer, Berlin, Heidelberg

  • Print ISBN: 978-3-642-05223-1

  • Online ISBN: 978-3-642-05224-8

  • eBook Packages: Computer ScienceComputer Science (R0)

Publish with us

Policies and ethics