Abstract
Managing user experience of advertising on eCommerce sites poses unique challenges due to the need of balancing profiting and optimizing user experience. Merchandising on eCommerce sites is similar to online advertising, because users oftentimes do not perceive and interact with them differently due to their similar look and feel. This paper proposes a framework of user experience management, an approach towards user research, and a number of design recommendations for online advertising and merchandising.
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© 2009 Springer-Verlag Berlin Heidelberg
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Guo, F.Y. (2009). User Experience Research and Management of Online Advertising and Merchandising. In: Aykin, N. (eds) Internationalization, Design and Global Development. IDGD 2009. Lecture Notes in Computer Science, vol 5623. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-642-02767-3_51
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DOI: https://doi.org/10.1007/978-3-642-02767-3_51
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-642-02766-6
Online ISBN: 978-3-642-02767-3
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