Abstract
The purpose of this study is to investigate the effect of three selected elements (colors, fonts and locations) of physical consistency of a Website interface on performance and satisfaction of users. An experiment was conducted using an Arabic Website, where three physically inconsistent designs of the Website according to each of the selected elements of physical consistency were used as independent variables, and a consistent design was used for control. Subjects were instructed to perform a number of common Web tasks in the Websites. Two performance variables (dependent variables) were measured: tasks completion time and number of errors. Satisfaction level was also recorded. Results showed that both the fonts element and the locations element have a significant effect on number of errors. The locations element and the colors element have a subjectively significant effect on satisfaction. None of the three elements has a significant effect on completion times.
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© 2007 Springer-Verlag Berlin Heidelberg
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AlTaboli, A., Abou-Zeid, M.R. (2007). Effect of Physical Consistency of Web Interface Design on Users’ Performance and Satisfaction. In: Jacko, J.A. (eds) Human-Computer Interaction. HCI Applications and Services. HCI 2007. Lecture Notes in Computer Science, vol 4553. Springer, Berlin, Heidelberg. https://doi.org/10.1007/978-3-540-73111-5_94
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DOI: https://doi.org/10.1007/978-3-540-73111-5_94
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-73109-2
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