Abstract
Shared value companies and business initiatives focus on creation economic value by creating social value. Solving major social problems in a profitable way is a challenge, as long as shared value businesses envisage both societal progress and faster and more sustainable growth. The topic is very new in the literature and there is a lack of methodological constructs for approaching creation of shared value business initiatives in a structured way. The purpose of this article is to employ a TRIZ-driven framework for defining innovative shared value business initiatives. The methodology investigates the contradictions in the shared value concept and reveals generic areas of intervention. Vectors for disrupting status-quo are used to explore the areas of intervention for business idea formulation. Results are analyzed from various perspectives (positive, negative, objective, etc.) to feed business idea with content. The process ends with reconsideration of TRIZ to tackle those issues that still require conflict solving. Two examples from IT industry reveal the potential of the methodology to support the formulation of reliable shared value business initiatives.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Porter ME, Kramer MR (2011) Creating shared value. Harv Bus Rev 89:2–17
Kvistgaard LT (2013) Creating shared value: a post-positivistic analysis of Michael E. Porter’s meta-theoretical eclecticism. Thesis, Copenhagen Business School
Michelini L, Fiorentino D (2012) New business models for creating shared value. Soc Responsib J 8(4):561–577
Florin J, Schmidt E (2011) Creating shared value in the hybrid venture arena: a business model innovation perspective. J Soc Entrep 2(2):165–197
Pfitzer M, Bockstette V, Stamp M (2013) Innovating for shared value. Harv Bus Rev 91:100–107
Spitzeck H, Chapman S (2012) Creating shared value as a differentiation strategy – the example of BASF in Brazil. Corp Gov 12(4):499–513
Porter ME, Hills G, Pfitzer M, Patscheke S, Hawkins E (2011) Measuring shared value: how to unlock value by linking social and business results. Report at FSG, Cambridge
Lindgreen A, Swaen V (2010) Corporate social responsibility. Int J Manag Rev 12(1):1–7
Beschorner T (2003) Creating shared value: the one-trick pony approach. Bus Ethics J Rev 1(17):106–112
Crane A, Palazzo G, Spence LJ, Matten D (2014) Contesting the value of “creating shared value”. Calif Manag Rev 56(2):130–152
Altshuller G (2002) TRIZ keys to technical innovation. In: Worcester. Technical Innovation Center, Worcester, MA
Feld WM (2000) Lean manufacturing: tools, techniques and how to use them. CRC Press, Boca Raton, FL
Brad S, Murar M, Brad E (2016) Methodology for lean design of disruptive innovations. Procedia CIRP 50:153–159
Brad S, Mocan B, Brad E, Mocan M (2015) Economic development of peripheral/lagging zones through smart innovation. Int J Transit Innov Syst 4(3/4):201–220
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer Nature Switzerland AG
About this chapter
Cite this chapter
Brad, S. (2018). TRIZ to Support Creation of Innovative Shared Value Business Initiatives. In: Koziołek, S., Chechurin, L., Collan, M. (eds) Advances and Impacts of the Theory of Inventive Problem Solving . Springer, Cham. https://doi.org/10.1007/978-3-319-96532-1_10
Download citation
DOI: https://doi.org/10.1007/978-3-319-96532-1_10
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-96531-4
Online ISBN: 978-3-319-96532-1
eBook Packages: Business and ManagementBusiness and Management (R0)