Abstract
Audiovisual Design is a communication model, represented by a methodology of analysis and development of content that mixes audiovisual elements with interaction software and digital interfaces. This essay introduces the concept of media affordances in Audiovisual Design as a contribution to understanding and planning of actions taken by a person during production and enjoyment of sound and video using the contemporary set of media. The model represents the intersection between Human-Computer Interaction Studies and Media Studies, required to develop audiovisual and sound content today. The present text introduces definitions of Audiovisual Design and outlines the concept of affordances, characteristics of mediatic tools required for an individual to perform an assigned role, or step from one to another. This involves processes of learning and assimilating available affordances in different contexts. Audiovisual producers must be able to understand and predict how Audience, in different levels of engagement or inertia, will react in face of tools available through content and interfaces of distribution.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Notes
- 1.
In this essay, the word ‘inertia’ differs from the concept of passivity, broadly discussed in Communication Theories. While the second refers to how people introject content, the former refers to perception and action in response to triggers and related affordances.
- 2.
Affordances are not really addressed in the Theory of Activity, but this approximation is important for the AD, to understand the complexity of possible actions within each role.
References
Becker, V., Gambaro, D., Ramos, T.S.: Audiovisual design and the convergence between HCI and audience studies. In: Kurosu, M. (ed.) HCI 2017. LNCS, vol. 10271, pp. 3–22. Springer, Cham (2017). https://doi.org/10.1007/978-3-319-58071-5_1
Norman, D.A.: The Psychology of Everyday Things. Basic Books, New York (1988)
Souza, J.P.: Elementos de Teoria e Pesquisa da Comunicação e dos Media, 2nd edn. Edições Universidade Fernando Pessoa, Porto (PT) (2006)
Jenkins, H., Ford, S., Green, J.: Spreadable Media: Creating Value and Meaning in a Networked Culture (Kindle Edition). New York University Press, New York (2013)
Gaver, W.W.: Technology affordances. In: Proceedings of the SIGCHI Conference on Human Factors in Computing Systems (CHI 1991), pp. 79–84 (1991). https://doi.org/10.1145/108844.108856
Strate, L.: A media ecology review. In: Communication Research Trends - Centre for the Study of Communication and Culture, vol. 23, no. 2, pp. 3–48 (2004). https://goo.gl/t7CmP6
Kaptelinin, V.: Affordances and Design. The Interaction Design Foundation (2014)
Gibson, J.J.: The theory of affordances. In: Shaw, R., Bransford, J. (eds.) Perceiving, Acting and Knowing. Lawrence Erlbaum, Hillsdale (1977)
Gibson, J.J.: The Ecological Approach to Visual Perception. Lawrence Erlbaum Associates, New Jersey (1979)
Gibson, E.J., Pick, A.D.: An Ecological Approach to Perceptual Learning and Development. Oxford University Press, Cary (2003)
Hartson, H.R.: Cognitive, physical, sensory, and functional affordances in interaction design. Behav. Inf. Technol. 22(5), 315–338 (2003). https://doi.org/10.1080/01449290310001592587
Woodruffe, C.: What is meant by a competency? Leadersh. Organ. Dev. J. 14(1), 29–36 (1993). https://doi.org/10.1108/eb053651
Boyatzis, R.E.: Competencies in the 21st century. J. Manag. Dev. 27(1), 5–12 (2008). https://doi.org/10.1108/02621710810840730
Yoon, C.Y.: The effect factors of end-user task performance in a business environment: focusing on computing competency. Comput. Hum. Behav. 25(6), 1207–1212 (2009). https://doi.org/10.1016/j.chb.2009.06.008
Becker, V., Fornari, A., Herweg Filho, G.H., Montez, C.: Recomendações de usabilidade para TV digital interativa. In: II WTVD, Proceedings, pp. 27–38 (2006). https://goo.gl/bBgbWT
Machado, A.: A televisão levada a sério. Senac, São Paulo (2003)
Folcher, V.: Appropriating artefacts as instruments: when design-for-use meets design-in-use. Interact. Comput. 15(5), 647–663 (2003). https://doi.org/10.1016/S0953-5438(03)00057-2
Kaptelinin, V., Nardi, B.A.: Acting with Technology: Activity Theory and Interaction Design. MIT Press, Cambridge (2006)
Acknowledgement
Daniel Gambaro recognises and thanks São Paulo Estate Research Foundation - FAPESP, for grants received, to which this and other researches are connected: Processes 2015/20430-5 and 2016/17884-7.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Becker, V., Gambaro, D., Saraiva Ramos, T., Moura Toscano, R. (2018). Audiovisual Design: Introducing ‘Media Affordances’ as a Relevant Concept for the Development of a New Communication Model. In: Abásolo, M., Abreu, J., Almeida, P., Silva, T. (eds) Applications and Usability of Interactive Television. jAUTI 2017. Communications in Computer and Information Science, vol 813. Springer, Cham. https://doi.org/10.1007/978-3-319-90170-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-319-90170-1_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-90169-5
Online ISBN: 978-3-319-90170-1
eBook Packages: Computer ScienceComputer Science (R0)