Abstract
Family business narratives connect the past, present, and future. This chapter offers an initial conceptualization of the parts of narratives dedicated to myths, through a systems view of the family business. Bridging literatures from different fields ranging from history to strategic management, family psychotherapy, and anthropology, we suggest a dynamic process of myth formation and transformation along with its impact on both family and business systems over the life cycle.
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Labaki, R., Bernhard, F., Cailluet, L. (2019). The Strategic Use of Historical Narratives in the Family Business. In: Memili, E., Dibrell, C. (eds) The Palgrave Handbook of Heterogeneity among Family Firms. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-319-77676-7_20
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