Abstract
Creative industries in Poland and around the world are among the most promising sectors of the economy that also affect the development of traditional industries. This stems from a high level of innovativeness of companies belonging to the creative industries sector and their high flexibility to adapt to the expectations of their customers. Foreign as well as Polish examples indicate that companies that are part of creative industries can very quickly become global companies, reaffirming that intellect, talent and creativity can be a key factor for the company’s success in the global market. The paper aims to (i) present what the creative sector is (ii) show how to develop the sector of computer games in Poland and in the whole world; (iii) present the case study of the company that has achieved spectacular success in the computer games market. The company is CD Projekt, the manufacturer of “The Witcher” which sold 600,000 copies worldwide in the first 3 months after its 2007 début.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Borowski, M., Rodzińska-Szary, P., & Socha, M. (2015). Kondycja polskiej branży gier wideo [online]. Accessed April 4, 2017, from http://www.kpt.krakow.pl/wp-content/uploads/2015/09/Raport_A4_Web.pdf
DCMS. (2009). Investing in creative industries – A guide for local authorities. London: UK Government, Department of Culture, Media and Sport (DCMS).
CD Projekt. (2017). History and development of the company [online]. Accessed April 4, 2017, from https://www.cdprojekt.com
GFK Information Platform. (2015). The polish console and box games market is worth PLN 650 million [online]. Accessed April 2, 2015, from http://www.gfk.com/pl/aktualnosci/press-release/polski-rynek-konsol-i-gier-pudelkowych-jest-wart-650-mln-zl/
Hill, T. P. (1999). Tangibles, intangibles and service: A taxonomy for the classification of output. Canadian Journal of Economics, 32(2), 426–444.
Kimpeler, S., & Georgieff, P. (2009). The roles of creative industries in regional innovation and knowledge transfer − The case of Austria (pp. 207–219). Measuring creativity. Proceedings for the conference “Can creativity be measured?” Brussels: Publications Office of the European Union.
Kozieł, K. (2017). Polish computer game market against the background of the world market [online]. Accessed April 4, 2017, from http://www.akcjonariatobywatelski.pl/pl/centrum-edukacyjne/gospodarka/1033,Polski-rynek-gier-komputerowych-na-tle-rynku-swiatowego.html
Malik, Ł., Gołąbiowski, Ł., Grygorcewicz, M. (2015). The performance of the polish video game industry [online]. Accessed April 4, 2017, from http://www.kpt.krakow.pl/wp-content/uploads/2015/09/Raport_A4_Web.pdf
Miles, I., Green, L. (2008). Research report July 2008: Hidden innovation in the creative industries [online]. Accessed April 2, 2015, from http://www.nesta.org.uk/hidden-innovation-in-the-creative-industries/
Newzoo Agency. (2017). Games market [online]. Accessed April 4, 2017, from https://newzoo.com
Polish Radio. (2016). Computer games market worth over 90 billion dollars. Poland 19th in the global ranking [online]. Accessed April 15, 2016, from http://www.polskieradio.pl/42/273/Artykul/1604219,Rynek-gier-komputerowych-wart-ponad-90-mld-dolarow-Polska-19-w-globalnym-rankingu
Radzewicz, S. (2015). Exposé of the new Prime Minister [online]. Accessed April 4, 2017, from Spidersweb, http://www.spidersweb.pl/2015/11/premier-beata-szydlo-expose.html
Ubisoft. (2017). Industry facts [online]. Accessed April 4, 2017, from https://www.ubisoft.com
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2018 Springer International Publishing AG, part of Springer Nature
About this paper
Cite this paper
Ratalewska, M. (2018). The Development of the Creative Industries Sector of Computer Games in Poland. In: Bilgin, M., Danis, H., Demir, E., Can, U. (eds) Consumer Behavior, Organizational Strategy and Financial Economics. Eurasian Studies in Business and Economics, vol 9. Springer, Cham. https://doi.org/10.1007/978-3-319-76288-3_23
Download citation
DOI: https://doi.org/10.1007/978-3-319-76288-3_23
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-76287-6
Online ISBN: 978-3-319-76288-3
eBook Packages: Business and ManagementBusiness and Management (R0)