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Atmospherics and the Touristic Experience

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Design Science in Tourism

Part of the book series: Tourism on the Verge ((TV))

Abstract

Given the power of physical the Servicescape on customer experiences, it is not surprising that hotels, restaurants, and tourism attractions invest millions of dollars each year to update and renovate their atmospherics. To gain a deeper understanding of the impact of atmospherics on tourist experiences, we propose that four types of stimuli (visual, aural, olfactory and tactile) jointly influence consumers’ emotional reactions to the physical environment, thus influencing their cognitive evaluations and behavioral responses.

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Authors and Affiliations

  1. Penn State University, State College, PA, USA

    Anna S. Mattila & Lisa (Yixing) Gao

Authors
  1. Anna S. Mattila
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  2. Lisa (Yixing) Gao
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Correspondence to Anna S. Mattila .

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Editors and Affiliations

  1. Department of Tourism, Recreation and Sport Management, University of Florida, Gainesville, Florida, USA

    Daniel R. Fesenmaier

  2. Department of Hospitality and Tourism Management, Virginia Polytechnic Institute and State University, Blacksburg, Virginia, USA

    Zheng Xiang

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Mattila, A.S., Gao, L.(. (2017). Atmospherics and the Touristic Experience. In: Fesenmaier, D., Xiang, Z. (eds) Design Science in Tourism. Tourism on the Verge. Springer, Cham. https://doi.org/10.1007/978-3-319-42773-7_10

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