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Path of Creativity in Entrepreneur: Basic Concept of Creative Economy Development

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Advances in Human Factors, Business Management, Training and Education

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 498))

Abstract

Creativity and entrepreneurship are key success factors of creative economy driven policy. Understanding of relationship and mechanism between them will lead to economic growth rate and achievement. The objective of this study is to find the relationship between creativity and entrepreneurship, and the mechanism that lead to conceptual development of creativity-based economy. The finding of the study will contribute mechanism of creativity formulation on a man and how to change them to be entrepreneur that will make us understanding process of creative economy development in the future. The researchers have reviewed the literature on creativity, entrepreneur, entrepreneurship, entrepreneurial characteristics, and entrepreneurial factors to form the theoretical framework and relating compartment between creativity and entrepreneur. The concept of creativity, entrepreneurship, and the relationship between both concepts are discussed in the paper. From the study, there is evidence to support that creativity is the basic requirement for entrepreneur. Environment conditions are critical factors inducing individual’s creativity through creativity process and practices. Along with business conditions on creativity process and practices, eventually the content would be reckoned as entrepreneurship. In summary, entrepreneur uses background knowledge, internal and external factors, to formulated creativity. Creativity is not enough to achieve business, but also experience in business is requirement.

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Author information

Authors and Affiliations

  1. College of Social Communication Innovation, Srinakharinwirot University, 114 Sukhumvit 23, Bangkok, 10110, Thailand

    Varit Intrama, Sammiti Sookbanjung, Kritchana Santawee & Phattira Teerasawad

Authors
  1. Varit Intrama
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  2. Sammiti Sookbanjung
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  3. Kritchana Santawee
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  4. Phattira Teerasawad
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Corresponding author

Correspondence to Varit Intrama .

Editor information

Editors and Affiliations

  1. University of Vaasa , Vaasa, Finland

    Jussi Ilari Kantola

  2. Hungarian-Netherlands School of Edu man, University of Szeged Hungarian-Netherlands School of Edu man, Szeged, Hungary

    Tibor Barath

  3. Faculty of Technology and Maritime Scien, University College of Southeast Norway Faculty of Technology and Maritime Scien, Kongsberg, Norway

    Salman Nazir

  4. TiER1 Performance Solutions , Colorado Springs,, Colorado, USA

    Terence Andre

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Intrama, V., Sookbanjung, S., Santawee, K., Teerasawad, P. (2017). Path of Creativity in Entrepreneur: Basic Concept of Creative Economy Development. In: Kantola, J., Barath, T., Nazir, S., Andre, T. (eds) Advances in Human Factors, Business Management, Training and Education. Advances in Intelligent Systems and Computing, vol 498. Springer, Cham. https://doi.org/10.1007/978-3-319-42070-7_25

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  • DOI: https://doi.org/10.1007/978-3-319-42070-7_25

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-319-42069-1

  • Online ISBN: 978-3-319-42070-7

  • eBook Packages: EngineeringEngineering (R0)

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