Abstract
In negotiating the tidal waves of neoliberal restructuring since the early 1990s, the marketing and branding of cities has become an all-pervasive and well-organised governmental activity contributing to the economic and physical transformation of localities for consumption in a global economy (Grodach 2009: 182).
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Notes
- 1.
Interview with Mr Chidhakwa Ruwa Local Board Town Planner, 9 November, 2011.
- 2.
Interview with Mr Chidhakwa Ruwa Local Board Town Planner 09 November, 2011.
- 3.
Interview with Mr Chidhakwa Ruwa Local Board Town Planner 09 November, 2011.
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Chirisa, I., Chaeruka, J. (2016). The Ruwa Exceptionality: Scanning Location, Corporatism and Place Marketing Factors in Peri-urban Development. In: Peri-Urban Developments and Processes in Africa with Special Reference to Zimbabwe. SpringerBriefs in Geography. Springer, Cham. https://doi.org/10.1007/978-3-319-34231-3_8
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