Abstract
Over the last decade, producing a valuable User Experience (UX) has become an increasingly influential quality attribute and a business-critical asset in design of technology products and services. UX design considerations for Mobile Augmented Reality (MAR) in terms of end user satisfaction have not been well addressed in scientific research. In this paper, the authors investigate end users experience of MAR technology in advertisement domain. A pilot study based on the End User Computing Satisfaction Instrument (EUCSI) was used. Results show that content, format and ease of use of MAR applications aids in a positive UX satisfaction. On the other hand, timeliness and accuracy needs to be improved for enhancing the over UX satisfaction of end users. This study shows that MAR advertisement has an over all positive impact on users in terms of there satisfying experience.
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Acknowledgment
The authors would like to thank the participants for lending their precious time aiding in the success of the research. Furthermore the author would like to acknowledge the support of FRGS application no 72257-86867 for providing the research grant.
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Irshad, S., Rambli, D.R.A. (2015). User Experience Satisfaction of Mobile-Based AR Advertising Applications. In: Badioze Zaman, H., et al. Advances in Visual Informatics. IVIC 2015. Lecture Notes in Computer Science(), vol 9429. Springer, Cham. https://doi.org/10.1007/978-3-319-25939-0_38
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DOI: https://doi.org/10.1007/978-3-319-25939-0_38
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