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Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach

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Information Systems and Neuroscience

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 10))

Abstract

Appeal refers to the positive emotional response to an aesthetic, beautiful, or in another way desirable stimulus. It is a recurring topic in information systems (IS) research, and is important for understanding many phenomena of user behavior and decision-making. While past IS research on appeal has relied predominantly on subjective self-rating scales, this research-in-progress paper proposes complementary objective measurement for appeal. We start by reviewing the linkages between the theoretical constructs related to appeal and their neurophysiological correlates. We then review past approaches to measuring appeal and discuss their characteristics. Finally, we arrive at a recommendation that builds on a combination of psychophysiology (EDA, facial EMG) and brain imaging (fNIRS).

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Author information

Authors and Affiliations

  1. University of Mannheim, Mannheim, Germany

    Tillmann Neben & Armin Heinzl

  2. University of Hawaii at Mānoa, Honolulu, USA

    Bo Sophia Xiao

  3. University of New South Wales, Sydney, Australia

    Erik Lim

  4. Copenhagen Business School, Frederiksberg, Denmark

    Chee-Wee Tan

Authors
  1. Tillmann Neben
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  2. Bo Sophia Xiao
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  3. Erik Lim
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  4. Chee-Wee Tan
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  5. Armin Heinzl
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Corresponding author

Correspondence to Tillmann Neben .

Editor information

Editors and Affiliations

  1. Walton College of Business (room 216), University of Arkansas, Fayetteville, Arkansas, USA

    Fred D. Davis

  2. University of Applied Sciences Upper Austria & University of Linz, Steyr, Austria

    René Riedl

  3. University of Liechtenstein, Vaduz, Liechtenstein

    Jan vom Brocke

  4. HEC Montreal, Montréal, Québec, Canada

    Pierre-Majorique Léger

  5. Kennesaw State University, Kennesaw, Georgia, USA

    Adriane B. Randolph

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Neben, T., Xiao, B.S., Lim, E., Tan, CW., Heinzl, A. (2015). Measuring Appeal in Human Computer Interaction: A Cognitive Neuroscience-Based Approach. In: Davis, F., Riedl, R., vom Brocke, J., Léger, PM., Randolph, A. (eds) Information Systems and Neuroscience. Lecture Notes in Information Systems and Organisation, vol 10. Springer, Cham. https://doi.org/10.1007/978-3-319-18702-0_20

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