Abstract
Second order confirmatory factor analysis is a technique for interpreting scales as multi-level as well as multidimensional by bringing various dimensions under the rubric of a common higher level factor. This paper illustrates this technique with a second order confirmatory factor analysis of the Se If-Consciousnes s Scale (Fenigstein, Scheier and Buss 1975) and shows the implications for marketing researchers and marketing practitioners.
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Gould, S.J. (2015). Second Order Confirmatory Factor Analysis: An Example. In: Hawes, J.M., Glisan, G.B. (eds) Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-17052-7_100
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DOI: https://doi.org/10.1007/978-3-319-17052-7_100
Publisher Name: Springer, Cham
Print ISBN: 978-3-319-17051-0
Online ISBN: 978-3-319-17052-7
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