Abstract
SEMAMO (SEmantic MArket MOnitoring) is a research project seeking to make use of the increasingly growing information available at Web-based sales and marketing channels for continuous market research. Assuming that online channels indeed mirror salient market developments faithfully, SEMAMO implements a nearly fully automatic adaptive data capture and analysis process delivering customer-defined market reports on demand. The paper describes the SEMAMO prototype implementation and exemplifies the functionality and utility of the approach in the domain of e-tourism, with a focus on the type of reports and visualisations the software, albeit not completely finished yet, can already deliver based on real-world data. Additionally, the role of formal domain description in SEMAMO is emphasized.
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Walchhofer, N., Hronský, M., Pöttler, M., Baumgartner, R., Fröschl, K.A. (2010). Semantic Online Tourism Market Monitoring. In: Gretzel, U., Law, R., Fuchs, M. (eds) Information and Communication Technologies in Tourism 2010. Springer, Vienna. https://doi.org/10.1007/978-3-211-99407-8_52
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DOI: https://doi.org/10.1007/978-3-211-99407-8_52
Publisher Name: Springer, Vienna
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