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Challenges of the Digital Transformation – Comparing Nonprofit and Industry Organizations

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Innovation Through Information Systems (WI 2021)

Part of the book series: Lecture Notes in Information Systems and Organisation ((LNISO,volume 46))

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Abstract

Digital transformation (DT) describes technology-based improvements in business processes, business models, and customer experience. It promises efficiency gains for industrial enterprises. Nonprofit organizations also expect advantages from DT. However, barriers hinder realizing all its possible advantages in both sectors. If decision-makers recognize the potential barriers, they can reflect upon these challenges and take well-coordinated countermeasures. Orienting towards a Straussian grounded theory approach, a framework of barriers is developed with data of two diverse sectors: industry and nonprofit. According to the framework pre-conditions such as profit-orientation and size shape the possibilities to tackle different barriers. In general, the DT process in the industry-sector has been slowed down by barriers. Whereas, nonprofit organizations often take the view that they are not in a DT process at all. This might be due to limited individual and organizational perspectives. Especially, NPOs have to work on their recruitment of skilled volunteers to challenge this view.

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Authors and Affiliations

  1. Department of Organization and Information Systems, Osnabrück University, Osnabrück, Germany

    Kristin Vogelsang & Henning Brink

  2. Department of Data Science and Media Technology (DVMT), Malmö University, Malmö, Sweden

    Sven Packmohr

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  1. Kristin Vogelsang
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  1. Faculty of Business Administration and Economics, University of Duisburg-Essen, Essen, Germany

    Frederik Ahlemann

  2. Faculty of Business Administration and Economics, University of Duisburg-Essen, Essen, Germany

    Reinhard Schütte

  3. Department of Computer Science and Applied Cognitive Science, University of Duisburg-Essen, Duisburg, Germany

    Stefan Stieglitz

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Vogelsang, K., Packmohr, S., Brink, H. (2021). Challenges of the Digital Transformation – Comparing Nonprofit and Industry Organizations. In: Ahlemann, F., Schütte, R., Stieglitz, S. (eds) Innovation Through Information Systems. WI 2021. Lecture Notes in Information Systems and Organisation, vol 46. Springer, Cham. https://doi.org/10.1007/978-3-030-86790-4_21

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